Listen at: https://www.youtube.com/watch?v=pZpfOvBbQS0
Dana digs into common financial mistakes home care agency owners make and how to correct them, why working with a home care CPA firm matters, and what successful agencies have in common when it comes to financial management. She also covers key financial KPIs every owner should track, shares a few less commonly discussed metrics that can make a big difference, and wraps up with a real-world client success story that brings it all together.
Listen at: https://www.caresmartz360.com/home-care-podcast/ep-91-fix-your-home-care-marketing-leak/
Dana breaks down the metrics that reveal budget leaks, explains how to track conversions correctly in home care, calls out common marketing blind spots, and shares simple, low-cost tracking strategies agencies can use to improve performance.
In this episode, Dana goes deeper into the numbers that drive profitability for home care agencies. She breaks down gross margin by common shift lengths, including 1, 4, 8, and 12-hour shifts, and explains how each one impacts your bottom line in very different ways. She also covers how to calculate overhead accurately and allocate office salaries correctly.
In this episode, Dana breaks down the most common billing mistakes agencies make and explains how simple adjustments to payment terms, invoicing cadence, and processes can significantly improve cash flow and scalability.
In this episode, Dana breaks down how home care agency leaders should analyze revenue, calculate and monitor margins, and avoid overhead mistakes that erode profitability.
She also shares guidance on understanding where revenue is coming from, how different service models impact margins, and what numbers matter as your agency grows.
Listen at: https://sites.libsyn.com/544542/the-hiring-mistake-that-cost-me-time-money-dana-charumbira
Dana shares a candid hiring lesson and breaks down how smarter hiring, stronger cash flow management, and the right financial metrics help home care agencies grow profitably. The conversation also covers planning for delayed Medicaid and VA payments, investing in the systems that support caregivers and office staff, and knowing when to make tough leadership decisions as an agency owner.
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